Case study

​Zyver – Smarter Shopping Across Every Aisle
Project Overview
In a world where convenience defines our habits, shopping has become a fragmented experience. Users juggle between delivery apps, in-store visits, and store pickups — each with their own challenges.
Zyver was born out of a single question: What if one app could support all three shopping experiences — delivery, pickup, and in-store navigation — in a smart, unified way?
This case study walks through how I designed Zyver, a multi-category shopping app (groceries, electronics, toys, and more) to help users shop the way they want — faster, smarter, and with less frustration.
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The Problem
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Visit stores only to find items are out of stock
Waste time wandering aisles looking for products
Prefer to buy in person but want a quicker experience
Get overwhelmed switching between different apps for delivery, pickup, or price comparison
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The Goal
Understand the biggest pain points faced by everyday shoppers — including time, availability, and store experience.
Explore how technology could reduce friction in both online and offline shopping.
Create a solution that gives users the freedom to choose how they shop — whether by delivery, pickup, or navigating a store in person.
My Role
UX Designer & Researcher
Project Duration
1 Week
Responsibilities
Conducting user interviews and surveys
Synthesizing insights into personas and problem statements
Creating user journey maps and task flows
Designing wireframes, mockups, and prototypes
Conducting usability testing and applying feedback
Ensuring accessibility and responsiveness
Understanding the user
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User Research
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Personas
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Problem Statement
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User Journey Map
User Research
Summary
User Research
To better understand user needs, I conducted qualitative user interviews with five individuals — including working professionals, students, and elderly shoppers — each with different shopping habits. My initial assumption was that most users rely heavily on delivery apps like Zepto or Instamart and no longer face major friction in their shopping experiences. However, through these interviews, I discovered that many users still prefer or rely on in-store shopping for freshness, trust, or necessity — and often experience frustrations like out-of-stock surprises, difficulty locating items, or long wait times. These insights shifted my direction from designing a delivery-only solution to creating a hybrid shopping app that supports delivery, pickup, and in-store navigation — allowing users to choose what works best for them.
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Pain Points
Switching between multiple apps
Out-of-stock products
Difficulty finding items in-store
Wasted time during in-store shopping
This led me to prioritize real-time inventory visibility, allowing users to check product availability before they leave home.
I designed an interactive store map to help users find shelf-level locations quickly and independently.
This inspired the creation of a quick pickup mode that lets users reserve items in advance and collect them without delays.
Zyver was designed as a unified hybrid platform to consolidate delivery, pickup, and in-store experiences in one app.
Personas
Persona 1

Persona 2

Many users struggle with the inefficiencies of modern shopping — from stockouts and long in-store searches to the hassle of switching between multiple apps for delivery, pickup, or price comparison. Despite the rise of instant delivery services, shoppers still face frustration when trying to shop quickly and reliably across different product categories. There is a need for a flexible, all-in-one shopping solution that gives users real-time availability, smarter navigation, and control over how they shop — whether from home or in-store.
Problem Statement

Quick Pickup
User Journey Map

In-store Navigation
Starting the Design
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Sitemap
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Paper wireframes
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Low-fidelity prototype
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High-fidelity prototype
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Accessibility considerations

Sitemap
Paper Wireframes


Low Fidelity Prototype

Delivery
Quick Pickup
In-store Navigation

Delivery
In-store Navigation
Quick Pickup
High Fidelity Prototype
Mockup
Accessibility considerations
Accessibility considerations
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Used high-contrast color schemes for readability
Used high-contrast color schemes for readability
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Enabled voice search and screen reader support
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Ensured all interactive elements are large and touch-friendly
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Designed with minimal steps per task to reduce cognitive load
Going forward
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Takeaways
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Next steps
Takeaways
Impact
Reduced wasted trips with live product availability.
Saved time using in-store shelf maps.
Combined delivery, pickup, and in-store in one app.
Users felt more confident and in control.
What I learned
Shoppers need flexible, not one-size-fits-all solutions.
Research reveals real user behavior, not assumptions.
Clarity and speed improve usability.
Small details can create big user value.
Next Steps
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Test with shopkeepers and store staff to refine the inventory and order management dashboard
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Explore integrations with local delivery riders
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Add AI-based product recommendations and smarter cart suggestions
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Launch MVP in a small city area to test pickup/delivery demand
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Build a separate vendor-side app to help local sellers get orders easily
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