Case study
Custom RC Vehicle Platform
Project Overview
ForzoX is an online platform that allows users to customize and purchase RC vehicles according to their personal preferences. Instead of choosing from limited pre-made RC models, users can select their preferred vehicle type, customize colors, wheels, controls, and features, and place an order for a build tailored specifically to them.
The platform also includes a community space where RC enthusiasts can explore, share, and purchase custom builds created by other users.
The Problem
Most RC platforms offer limited pre-made models, restricting user choice and personalization.
Users often struggle to find RC vehicles that match their preferred color, controls, and features.
Existing platforms do not provide a clear, guided customization experience before purchase.
There is a lack of community-driven spaces where RC enthusiasts can share and explore custom builds.
My Role
UX Designer & Researcher
Project Duration
4 weeks
The Goal
Enable users to fully customize RC vehicles before purchasing.
Design a simple, step-by-step customization flow that avoids user overwhelm.
Create a community platform for sharing, exploring, and purchasing custom RC builds.
Deliver a visually clean and performance-inspired user experience.
Responsibilities
Conducting user interviews and surveys
Synthesizing insights into personas and problem statements
Creating user journey maps and task flows
Designing wireframes, mockups, and prototypes
Conducting usability testing and applying feedback
Ensuring accessibility and responsiveness
Understanding the user
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User Research
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Personas
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Problem Statement
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User Journey Map
User Research
Summary
User Research
To understand user expectations and challenges around purchasing RC vehicles, informal user research was conducted through discussions with RC enthusiasts, students, and hobbyists. The goal was to identify common frustrations with existing RC platforms and explore how users approach customization and purchasing decisions.
The research revealed that users often feel limited by predefined models and are forced to compromise on design, color, and control options. Many participants expressed interest in personalizing RC vehicles but found existing platforms either too restrictive or too complex to navigate. Users also valued seeing designs created by others, as it helped them gain inspiration and confidence before making a purchase.
These insights guided the design of ForzoX, emphasizing a structured customization flow, clear visual feedback, and the integration of a community space to support exploration and inspiration.
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Pain Points
Lack of inspiration and trust
Limited customization options
Difficulty finding the right RC model
Uncertainty before purchasing
Guided customization flow with real-time preview
Category-based selection, smart filters, model previews
Live build preview, build summary, confirmation state
Community builds, creator profiles, featured designs
Semi-structured interviews conducted with RC car enthusiasts, students, and hobbyists.
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Can you tell me about the last RC car you bought or wanted to buy?
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What do you usually look for before deciding to purchase an RC car?
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Have you ever felt limited by the options available online? Why?
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How important is customization (color, wheels, controls) to you?
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What problems do you face while choosing or comparing RC cars online?
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How do you currently discover new or unique RC car models?
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Have you ever wanted to design or modify an RC car on your own?
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What would make you trust and buy a custom-built RC car online?
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If you design RC cars, what stops you from sharing or selling them?
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What would an ideal RC car buying or designing platform look like for you?
Personas
Most RC car marketplaces offer a fixed set of models with limited customization options. Users often struggle to find RC vehicles that match their preferred design, color, control type, or features. As a result, users are forced to compromise or abandon purchases altogether.
There is a need for a platform that provides full customization flexibility while maintaining a simple and enjoyable user experience.
Problem Statement
Customizing & Buying an RC Car
User Journey Map
Key Features
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Customize models, colors, wheels, controls, and features before purchase.
Step-by-step experience that keeps customization simple and intuitive.
Visual preview updates instantly as users customize their RC car.
Clear overview of selected options with dynamic price breakdown.
Choice of stick, pistol grip, button-based, or app-based controls.
Users can explore and interact with custom RC builds created by others.
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Creators can showcase and sell their custom RC designs.
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Filter RC models by price, scale, type, and controls for easy discovery.
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Clear confirmation states and order status updates after purchase.
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Clean interface designed to keep focus on the RC vehicle and customization.
Starting the Design
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Sitemap
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Paper wireframes
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High-fidelity prototype
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Accessibility considerations
Sitemap
Paper Wireframes
High Fidelity Prototype
Sign-Up
Sign-In
Home Page
Home Page
Shop Page
Order Page
Confirmed Orde Page
Customize Page 1
Customize Page 2
Garage Page
Community Page
Other Creators Profile
User Profile Page
Start Building-Customize1
Start Building-Customize2
Add cars to collection from saved collections task flow
Add cars to collection after building task flow
Analytics Page
Homepage (Sign-In / Sign-Up)
Purpose:
Introduces ForzoX and allows users to quickly access the platform through a simple authentication flow.
Highlights:
Clear value proposition, minimal entry friction, and guided onboarding.
Shop Page
Purpose:
Allows users to explore available RC models and discover builds created by the community.
Highlights:
Clean browsing experience with filters and clear CTAs for customization or purchase.
Customize Flow
Purpose:
Enables users to personalize RC vehicles by selecting models, colors, controls, and features.
Highlights:
Step-by-step guided customization with real-time visual feedback.
Garage
Purpose:
Acts as a personal space where users manage saved designs, cart items, and past purchases.
Highlights:
Central hub connecting customization, buying, and creator workflows.
Community Page
Purpose:
Showcases top creators and their RC builds while encouraging discovery and interaction.
Highlights:
Build exploration, creator visibility, and purchase options.
Profile / Add to Collection
Purpose:
Allows creators to publish their custom RC designs by adding descriptions and pricing.
Highlights:
Smooth transition from personal build to public marketplace listing.
Start Building Cars
Purpose:
Empowers creators to design RC vehicles from scratch and add them to their collection.
Highlights:
Creative freedom combined with structured design flow.
Analytics Dashboard
Purpose:
Provides creators with insights into sales performance and earnings.
Highlights:
Clear metrics, filters, and transparency for creator growth and monetization.
Mockup
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Usability Testing Insights
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Tested the end-to-end flow from browsing to customization and purchase to identify friction points.
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Observed how users understood customization steps without external guidance.
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Evaluated clarity of CTAs between “Customize”, “Save”, and “Buy”.
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Identified navigation issues between Garage, Profile, and Community sections.
Accessibility considerations
Accessibility considerations
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Used high-contrast color combinations (black, light grey, white) for better readability.
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Maintained clear visual hierarchy using consistent typography and spacing.
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Designed large, tappable CTAs suitable for different screen sizes.
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Avoided information overload by breaking complex customization into steps.
Going forward
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Takeaways
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Next steps
Takeaways
Impact
Created a platform that bridges both RC buyers and creators within a single ecosystem.
Improved user confidence in purchasing by offering transparent customization and preview.
Enabled creators to monetize their designs, adding long-term value to the platform.
What I learned
Learned how to design complex multi-role flows without overwhelming the user.
Learned to design for both buyers and creators in a single platform.
Learned to simplify complex customization using guided flows.
